Sizing & fit guide

SugarPOP sizing information

  • SugarPOPs are a roomy fit but the strap is fabulously adjustable and makes life easy… if there is a bit of extra room (for example a gap at the back), just securely sit your heel in the heel cup at the back of the shoe and then do up the strap comfortably. If you are feeling pressure on the toes but the heel is fitting
    perfectly, 90% of the time, you’ll be more comfy in the size up. There’s only about 6mm difference between each size so it’s not as though the size up will be a cm too big.
  • I have a wide foot so I designed SugarPOP to be comfy for me, meaning they’re a fairly wide fitting shoe. If you have a narrow/slim or shallow foot, you would benefit from a half-insole found here
  • If you already own Chocolaticas, my recommendation is this: if your Chocs are a perfect to snug fit, you will want to size UP in SugarPOPs. If your Chocs are a roomy or loose fit, you will likely want the same size in SugarPOPs.
  • “Will they stretch?” Not really. Some very keen customers have had a go at stretching them and had a ½ mm or so of success, but the bottom line really is… if they’re not comfortable when you put them on, we recommend the next size up.
  • Orthotic friendly? Some orthotics will fit, but as the SugarPOPs are open on the side, they will show. 
  • Wide Foot Friendly? Yes, especially if you follow the advice above and size up.

Chocolaticas Sizing information

  • New to Chocs? Choose the size nearest your most-often purchased AU size – for example if you are usually an AU9, sometimes 9.5, choose US9/AU9.5/VZ39; if you’re an AU9 that’s occasionally an 8.5, then size down to the US8/AU8.5/VZ38. If you’re already a fan and are adding to your collection, refer to the VZ size printed on the bottom of your shoe in a cute little love heart, and simply choose the same VZ size when ordering; for example if there’s a 37 in your love heart, then choose US7/AU7.5/VZ37. Easy peasy!
  • For the “in between sizes” customer who can’t decide whether they should buy the snug fit or the looser fit: my advice is always to go bigger. Swelling, socks or tights in winter, etc will all cause the smaller size to feel uncomfortably tight some days. Yes, they give a bit with pressure and if you are desperate for a certain style and the bigger size is out of stock, then by all means, grab them… but if all sizes are available, I’d rather see you pop an innersole in to fill space, than buy the smaller ones and potentially not be able to wear them comfortably.
  • Compared to SugarPOPs – because SugarPOPs are a completely different fabric and shape, it is difficult to compare them with a flat, canvas shoe with a square toe. But for most customers, if your SugarPOPs are a perfect to snug fit, you will want to choose the same/nearest size in Chocs, so for example if you wear an AU8 in SugarPOP and they are a perfect or snug fit, you will most likely wear the US8/AU8.5/VZ38. If your SugarPOPs are a loose fit, lots of wiggle room at the toe, go down a size in Chocs.
  • “Will they stretch?” Yes, but only really at and around the toe… not so much at the piping across the top of the shoe. If its cutting into the top of the foot where the Mary Jane opening is, that is not likely to soften much. They definitely soften up with wear, but they won’t stretch unless there’s pressure on them (tight fit), and they definitely will not collapse and lose shape like ballet flats do.
  • Orthotic friendly? Yes!
  • Wide foot friendly? Yes!

Original HCD Double topping heels Sizing information

  • The chunky heel on these shoes make them super stable, and there is a fantastic gel-like cushion in the instep. The angle is quite dramatic though, so if you don’t wear heels often, be aware that there is a bit of pressure on your ankle due to the 10cm angle.
  • Double Toppings have a roomy toe box but are much firmer and more structured than the Chocs. There is essentially no give in the fabric upper. Around 70% of people will fit the same size in DT heels as Chocs, but if your Chocs are a snug fit, you may find that going up a size is more comfy.
  • “Will they stretch?” If you are super keen and want to really give it a good solid go, we recommend trying the following: wet some crumpled newspaper and put it in 2 ziploc plastic bags. Jam the bags into the toes of the shoes and put them into the freezer overnight. You might get a mm or two of stretch from this method.
  • Orthotic Friendly? Yes, for most orthotics
  • Wide Foot Friendly? Not as forgiving and wide as our flats ranges, but they have a rounded toe and are a medium to wide width. We recommend sizing up if you have a very wide foot.

hcd mid-heels Sizing information

  • As with the original DT heels, they have a wonderfully stable and easy-to-wear chunky heel, with the extra comfort of the gel-like instep cushioning. The upper shape is the same as the original higher heels, but with only half the heel height (5cm).
  • Double Toppings have a roomy toe box but are much firmer and more structured than the Chocs. There is essentially no give in the fabric upper. Around 70% of people will fit the same size in DT heels as Chocs, but if your Chocs are a snug fit, you may find that going up a size is more comfy.
  • “Will they stretch?” If you are super keen and want to really give it a good solid go, we recommend trying the following: wet some crumpled newspaper and put it in 2 ziploc plastic bags. Jam the bags into the toes of the shoes and put them into the freezer overnight. You might get a mm or two of stretch from this method.
  • Orthotic Friendly? Yes, for most orthotics
  • Wide Foot Friendly? Not as forgiving and wide as our flats ranges, but they have a rounded toe and are a medium to wide width. We recommend sizing up if you have a very wide foot.

hcd slip-ons Sizing information

  • The first collection slip ons in canvas upper (Freakshow, Tacos and Nerdy) have a wide fitting upper but it is not as deep as the Chocs. Most people found that if they wore a firm/snug fit in the chocs, their same size in the slip ons were too tight. Egypt is a different fabric and seems to have more depth, as does the new range (Garden, Ombre, Dino, Fallen Angel, Colorama, etc), so most people are finding they can now fit their usualsize in the slip ons. We do recommend trying them on if at all possible. Narrow feet find the slip ons hard to keep on their feet.
  • Orthotic Friendly? Yes, for most orthotics
  • Wide Foot Friendly? Yes!

HCD Platforms (Double Cream) sizing info

  • Collection 1 Platforms are about 1-3mm larger than their same-sized Chocolaticas counterparts. For example, if you buy a 39 Choc and a 39 C1 platform, there will be almost half a size of extra length in the platform, so if your Chocs are loose, you will need to go down a size. C1 includes Gravity, Frankenstein, Habana Flowers (Brogue in Flowers online), and Toiles de Jouy. Platforms require a different gait (walking style) than other shoes. Most shoes have some flex in the sole, our platforms do not – which means your foot will move up and down inside the shoe unless you are an absolute expert level platform wearer. We highly recommend practicing around the house before wearing them to any event where walking around will be required, and we highly recommend wearing socks or even a bandaid on your heel to prevent blisters until you get the gait right.
  • Collection 2 Platforms are about 1-2mm smaller than their same-sized Chocolaticas counterparts. For example, if you buy a 39 Choc and a 39 C2 platform, the platform upper will be noticeably tighter, so if your chocs are already snug you will need to go UP a size. C2 includes Ganguro, Kitsch Picnic, and Walk the 80s.
  • Collection 3 and onwards – HCD have worked hard to get the fit and feel perfect in the platform ranges and we believe they have finally come as close to perfection as is possible with a platform with the release of C3. Styles such as Sushi, Pink Widow, Rockabilly, Rainbow and the restock of Tiki, Op Art and Thank You Music (and more to be released in future), you can feel comfortable ordering any of these styles from Popping Candy and they should fit essentially the same as your Mary Jane Chocolaticas. The gait/height might still take some getting used to, but the comfort and wearability is miles ahead of the previous collections!
  • “Will they stretch?” Not really – they are a fair bit firmer than Chocs
  • Orthotic Friendly? Yes, for most orthotics
  • Wide Foot Friendly? Yes

Candypop flats range Sizing information

  • How do they compare with Chocolaticas? Around 40% of customers have found they are the same size in CandyPOP as in Chocolaticas, especially if they wear their Chocs on the firm/snug fitting side, and/or have a wide foot.
  • Around 10% of customers have found their usual size presses on the big toe or baby toe and have had to go up a size, especially if their longest toe is the great/big toe.
  • The rest of our customers (approx 50%) have found they need to go down a size in CandyPOPs, as they are quite a roomy fit. They are wide and soft through the middle for great flexibility while walking, but they are a more structured, dressier shoe than Chocolaticas (which are canvas, a softer material), so a bit firmer fitting.
  • When trying on CandyPOPs, we recommend a bare foot, with the heel firmly seated in the heel cup, right at the back of the shoe. If you can see “toe cleavage” when your foot is all the way back like this, then you need to go down a size. If you cannot, but your toes are not touching the front of the shoe, this is the optimal fit as you will have the comfort of a bit of wiggle room and the shoe will mould to your foot as you walk so it won’t slip. If your toes are touching, pressing or rubbing on the front of the shoe, you need to size down.
  • Orthotic Friendly? Yes, for most orthotics
  • Wide Foot Friendly? Yes!

joe browns Sizing information

  • Joe browns run large and wide, so we recommend trying on our Chocs (as they are also a wider/roomier fit) and choosing whatever size fits best in Chocs when ordering Joe Brown.

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